A Mac mini in the US, for instance, costs $499 excluding tax, or £407 at current exchange rates. The cheapest iMac is now £1,049 up from £899, while the Mac Pro – a computer that hasn’t been updated for more than 1,000 days – has seen its base price increase by £500, from £2,499 to £2,999.īut while Apple has gained a reputation for overcharging British customers on currency conversions in the past, these prices are more than fair conversions of the dollar price for the same product – since the dollar prices are excluding sales taxes, while the pound prices are including VAT. The Mac mini, still the lowest priced computer that Apple makes, has gone from £399 to £479. Similar price increases hit the company’s desktop computers. On Thursday, those computers cost £999 and £1,599. And the 13in and 15in MacBook Pros with Retina displays – the older model of MacBook Pro – are still on sale, starting at £1,249 and £1,899 respectively. The 12in MacBook, Apple’s smallest computer, starts at £1,249 for the very same model which sold for £1,049 24 hours ago.

This is probably the same crowd that will update to another M2 MacBook Air when Apple finally introduces the five pastel colors seen on the Apple Silicon iMac desktops in the near future.įashion is an ever-changing goalpost, and the M2 MacBook Air feels it is only halfway to its destination.Apple unveils new MacBook Pro with new Touch Bar feature – video Guardian Given Apple's cachet on being fashionable and meeting new expectations, for some, this will be enough of a deal-breaker to ensure the M2 MacBook Air gets the sale. what you get is the same tired design from 2016. You don't get the new screen with improved bezels you don't get the mag-safe power connector you don't get fast charging. If Apple can't tempt with the specifications, what about with the sparkle?īecause what you don't get is the new design language that is spreading across the Mac platform.

In terms of capability, the M1 MacBook Air delivers. The audience that genuinely needs 'a little bit more power, but not too much that I need a MacBook Pro' is small at best. It's undoubtedly a nice bump up to have, but the M1 MacBook Air still meets the needs of many consumers in terms of performance. Now the M2 MacBook Air has arrived, and it has lifted the performance of the MacBook Air by around 20 per cent. The MacBook Pro lived up to that 'professional' tag once the M1 Max and M1 Ultra powered 14-inch and 16-inch laptops arrived.

New mac release date 2016